4 Email Marketing Hacks to Boost your Real Estate Business
It’s no secret that the world of real estate is insanely competitive. From firms that deal with the property to individual agents that scope out listings for clients, the market seems to get thicker each passing year – and this means that to succeed, real estate businesses need to hustle.
It’s no longer enough to simply have the best sites in town or offer a dozen different services if you’re not doing what’s important – marketing! Yes, marketing has become a crucial element in the real estate industry, and businesses of all sizes need to dedicate a portion of their resources to pursuing the activity.
Of course, marketing is varied and broad, and it’s not possible to enter all streams of it at once. Businesses will have to pick and choose, weighing the benefits and ROI of each to make the best selection – and a foolproof one to get you started? Email marketing, of course! Not only is it guaranteed to bring proven results, but email marketing is also one of the most impactful marketing strategies out there.
Here’s how you can use email marketing strategies to promote your real estate business:
1) Start Simple with your Subject Line
Before we even get into the intricacies of designing your email campaigns, it’s necessary to focus your attention on the first thing that your recipients will see – your email’s subject line.
While the exact content of your subject line will vary depending on the email itself, there are a few tips that you can follow to produce an impactful one. For starters, keeping it short is the go to motto. There’s no point in having a witty but long subject line, half of which is hidden on the recipient’s screen. Instead, have a short one that communicates the message and grabs attention.
Other things to add in your subject line include dates, mentions of any special offers or discounts, and of course, the recipient’s name. Once you start implementing these tips in your emails, it’ll only be a matter of time before your email open rate starts to shoot!
2) Use an Email Marketing Tool
Long gone are the days when each email was manually drafted and designed. Nowadays, the go to method for email marketers is to use specially-designed tools and platforms that encapsulate all the aspects of email marketing into one.
And one of the best platforms to create your email campaign on is PosterMyWall. Not only does PosterMyWall’s email maker work as a complete email creation tool – from providing designs to perfecting the images and text to adding your contact lists and sending your email out – but it also does all of the above completely for free, making it a perfect choice for small and large real estate businesses alike!
Simply head onto the platform, design your email, send it out, and view the analytics afterward so you can incorporate feedback and improve your future campaigns for greater ROI.
3) Use an Email Template
Speaking of email marketing platforms, a simple but effective way of jazzing up your email marketing campaigns is by employing templates. Not only do templates bring structure and an aesthetic sensibility to your emails, but they also save you a ton of time.
For ones that are visually appealing and easy to customize, you can take a look at PosterMyWall’s range of real estate email templates. Simply browse and select one that you like, edit it to match your requirements, and send your email on its way! And don’t forget to save your template for next time to make the entire process that much easier.
4) Send Mobile Friendly Emails
Checking emails on the go is a thing of essence in today’s busy world, which is why it’s important to make sure that your emails are mobile-friendly. Start by optimizing your images for devices of all sizes and adjusting your text placement accordingly. Then, make sure that any hyperlinked text or icons contain mobile-accessible URLs.
And of cours, your template should be one that appears visually coherent on both your mobile and laptop or desktop device – so pick one that automatically adjusts its elements and sizing to match.
So, if you’re looking to boost your real estate business using email marketing strategies then these tips are your complete guide. Just make adjustments where needed, and your clients will soon start flowing in!