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Business

Top 4 Tips to Run a Small Business Successfully

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Many of us aspire to have our own companies, and for a good reason: not only do we have more freedom when running a business, but it can also potentially yield far more lucrative rewards too. But despite all of the advantages that it presents, it is by no means an easy task to achieve the desired results.

It requires not only a considerable commitment of time and money but also some smart decision-making as well. So, to improve your chances of finding success for your small business, here are a few top tips to keep in mind.

  1. Keep your employees happy

A business lives and breathes through the work of its employees. As such, it is crucial to look after your workers. After all, they’re far more likely to stay committed and engaged with the company if they feel that they are valued and appreciated within the company. So, take the time to show your gratitude to your workers whenever possible. As small as it might appear to some, you’ll be surprised at how much more productive your employees can be by recognising and rewarding their efforts accordingly.

  1. Don’t spend impulsively

Ask any experienced entrepreneur, and they will tell you the same thing: resource management is crucial to business success. As such, it makes sense never to spend impulsively and consider all options first before deciding. From choosing a utility provider using services like Utility Bidder or comparing all available suppliers for the necessary equipment and tools, time invested in research can keep company expenses low, and as a result, increase your profit margins.

  1. Take advantage of opportunities for potential partnerships

It’s not uncommon for many small businesses to collaborate on joint ventures. After all, not only does it increase their chances of success, but it also minimises the financial risk involved as it is shared by all parties involved. More importantly, it will also expose your business to a new market and generate more sales for the company as a result. So, take advantage of any opportunities for potential partnerships as it can help your business grow without the high costs that it would have otherwise entailed.

  1. Listen to your customers

One of the reasons why a lot of businesses fail is because they assume that they know what their target audience wants instead of listening to their feedback. As such, it’s essential to always listen to what your customers have to say. After all, they can provide invaluable insight into which areas of the business may require some improvement. More importantly, it will also show that you value their input and build a better relationship with them as a result.

Let’s face it: running a small business is a massive undertaking. However, success is by no means impossible to achieve. And by following the top tips listed above, not only will you increase your chances of getting the desired outcome, but you will also avoid taking any unnecessary risks too.

 

 

Retail Business is Changing: 5 Tips to Ensure Customer Loyalty During These Uncertain Times

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Loyal customers are the key to a successful business. Sixty-seven per cent of customers are more loyal than new or occasional customers. Building that relationship with your customers is what keeps them coming back. These healthy relationships encourages customers to purchase more of your products and services.

1 – Make Customer Service a Priority

According to the 2015 Aspect Consumer Experience Index, 76% of customers say that when a company prioritises customer service, it shows how much they respect their customers. If you want to increase customer loyalty, then you’ll have to focus on providing exceptional customer service. During this time, customers will interact with your staff and get a feel for the services. You don’t want customers to have to make repeat calls about poor products or service, wait in a queue, make a return or ask for a refund.

Your retail staff should be engaging, friendly, and inviting. They should be available to answer questions and solve problems in a timely manner. You should be able to meet the payment needs of your customers, being up to date with the latest payment apps on the market. Your retail business should work hard to answer customer concerns and problems as quickly as possible. The same goes for your e-mail, telephone, and social media support.

2 – Set High Expectations Early On

If you don’t set high expectations early on, then your customers will not be happy with your service. You may think you deliver quality service, but your results say different. Your communication style is a core component for meeting those expectations. You should communicate your goals and what’s expected with your products and services. This will keep your customers happy in the long run.

3 – Reward Your Customers

Another way to increase customer loyalty is to reward them every so often. You can create a loyalty program that offers discounts, offers, and savings on future orders. According to CrowdTwist Survey, 76% of women followed by 72% of men are more likely to shop at a retail store that offers a loyalty or rewards program. Customers feel good knowing that you appreciate their business. They choose you to spend their money on the products and services they need. You should return the favour by rewarding your customers.

4 – Showcase Studies Through the Sales Process

During the sales process, customers decide whether your products or services are what they need. Showcasing case studies that prove how your products or services can help them encourage them to make that decision. You can also share facts, reviews, and testimonials from former customers. It allows the customers to better understand how your products or services work, so they feel more comfortable investing their money into your company.

5 – Ask Your Customers for Advice

It’s important for companies to respond to customer feedback on an ongoing basis. You should make an effort to reach out to your customers for their input and to listen to it. If there’s something wrong with the layout of your store, then correct it. Once the changes are made, ask your customers their opinion. It proves to your customers that you not only appreciate their feedback, but you also act upon it as well.

These five tips are the secrets to improving customer loyalty. You can find new and unique ways to encourage your customers to become loyal to your brand.

5 Business Benefits of Conducting Employee Surveys

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Modern business owners place a tremendous amount of value on customer feedback. And to be fair, they have good reason to do so. Businesses that determine customer preferences and address customer concerns effectively have a great chance of experiencing sustained success. However, employee feedback may prove just as beneficial as hearing what your customers have to say. Indeed, progressive business owners have been using employee surveys to enhance their operations for years.

Today, we’ll outline five business benefits you’ll receive by implementing regular employee surveys:

Greater Internal Efficiency

No matter how hands-on a business leader is, there’s no substitute for the intimate knowledge employees possess regarding a company’s day-to-day practices. Simply put, staff members know what makes an office tick, which processes are essential, and which are a waste of time. By enlisting their help, business owners can identify problems within their internal setup and work to correct them.

Smarter Purchase Decisions

Just because an idea seems sound on paper, it doesn’t mean that it will work out in practice. Fortunately, employee surveys will allow business owners to determine how their team would react to certain changes made around the office. Armed with this knowledge, business owners can make smarter purchase decisions and avoid investing in a supposed “upgrade” that a group of employees wouldn’t actually value.

Adjustments in Managerial Style

One of the fastest ways to become a better leader is to learn from your previous mistakes. Even the most well-intentioned professionals make errors, and employee surveys give managers the opportunity to see how they can improve. For instance, certain team members may not feel properly motivated; these surveys offer business leaders a chance to rethink their leadership strategy.

Boosted Employee Morale

When employees feel like they have a voice, they’re much happier and their performance typically improves as a result. Not only do surveys and reviews serve to improve how a company operates, but they can also boost employee morale and loyalty. This way, you’ll be able to retain your best employees and reduce their stress levels at the same time!

Better Customer Service

To bring it full circle, when companies listen to what their employees have to say, they inevitably position themselves better to address customer issues too. The key, of course, is taking that first step and being willing to listen to what your team members have to say!

Final Thoughts

Whether your business specializes in making point of sale systems for pharmacies, or you run a neighborhood restaurant, your employees are valuable team members and you should take their opinions seriously. The best business owners understand the powerful insights employees can provide!

Top Benefits Of Owning An ATM

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If you run a small business, whether a restaurant, a grocery store or a gas station and you do not operate an ATM, you are missing out on an easy side hustle.

Apart from the passive income, you stand to gain, operating an ATM at your business is easier and less complicated than your cash register or even better than running a merchant account for debit and credit card processing.

Additional Income

If you are reading this article, then you must be a smart business owner looking to increase your revenue. Operating an ATM can help you achieve that additional income. This will also help you retain your customers since they know that they can get cash at your store and would rather patronise you than go elsewhere. An ATM is a good side business to invest in if you are looking for some extra income to support your business.

Your Business Gets more Traffic, More Sales, More Revenue

Operating an ATM will attract more foot traffic to your store or restaurant. Customers usually look out for businesses that concern themselves with giving customers a good experience. So they are more likely to spend more at your establishment if you operate an ATM. These days, customers are spending more cash than credit, no thanks to the credit crunch. So, making cash easily available to them will only help your bottom line. It’s simple logic – operate an ATM and enjoy an increase in traffic, which translates to an increase in sales and more revenue.

ATM Plans Are Flexible

Most ATM companies offer business the option to buy, lease, or rent ATM machines. So if you are considering operating an ATM at your business, you can start off with a plan that is easy for you and move on to another if you feel comfortable about it. It is just a matter of choosing a plan that best suits your business needs.

Increase in Sales

Increased sales mean better profits. Research has revealed that having an ATM at your business was can increase sales by as much as 50% of the total amount cashed from your ATM. Even better if your business is located in an area where there is a lot of foot traffic. So, yes, having an ATM can be very profitable.

Lower Credit Card Processing Fee

Many businesses usually pay a high credit card processing fee. While this can be considered a necessary cost that is attached to doing business, because credit and debit card payment offers your customers some convenience, but lowering that amount means that you will keep more money within your business. This is one thing that operating an ATM at your business can do for you. It is also a win-win for you and your customers because they can pay for their purchases with cash, and your business does not have to incur card processing fees.

If you are considering operating an ATM at your business venue, you really should consider SatoshiPoint Bitcoin ATM that allows your customers to withdraw cash as well as buy and sell cryptocurrencies without any fuss. If you need more information, visit SatoshiPoint.io

Ways to Deal with Escalating Fights at Work Over Disagreements on Marketing Ideas

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You want a marketing team that is passionate and creative. You need to come up with novel ideas all the time if you want to stay ahead of your competitors. In the age of social media, things that are fresh today are not relevant the next day. The good thing with highly qualified employees working in your marketing department is that they will not settle for anything that they consider mediocre.

On the downside, they could feel too passionate about their ideas and end up fighting against one another until they prove that they have a better idea. As the team leader or manager, it is your responsibility to ensure that any disagreements do not escalate. It is excellent to have a healthy debate, but it is counterproductive if people start taking things personally. These tips will help during those instances.

Set clear rules

Before you start brainstorming or discussing the next marketing plan, you need to make it clear that you appreciate the exchange of ideas and healthy debate. However, you cannot allow everyone to take things personally. You can also set rules on how to resolve disagreements. You can tell your employees that you will have the final say. You can also vote within the team to determine what the rest think about it. The rules need to be clear enough so that no one will feel terrible if they did not get what they hoped for.

Let others talk 

If the fight starts to escalate, you can tell both parties that you heard their thoughts and you appreciate what they have in mind. Since they already had their turn, it is time for others to speak. They could further debate the same issue, or they could also come up with new ideas that could be better alternatives than the plans presented by the two employees who are fighting. Everyone could also have a better perspective after listening to other people’s thoughts.

Call a private meeting with the parties involved 

You can pull out the opposing parties during the meeting. It is unhealthy to continue in the same environment when there is too much tension. Besides, nothing will come out of a shouting match. If both sides are ready to calm down and head back to the meeting, they could. They can decide to talk to each other without someone else listening, or they could proceed with the meeting while brushing aside their emotions for a later conversation. The only thing to avoid is cancelling the meeting because emotions are running high since it could become the norm and it makes the team unproductive.

Do not join the fight

Even if you believe one side over the other, you need to stay neutral. You are the leader, and everyone looks up to you for calmness and clarity of thought. If you jump into the battle and choose a side, it could hurt your reputation as a leader.

When the discussion is about banner printing and many ideas are coming out, it is a great thing. Turn these ideas into real plans that are enticing to a lot of people.

 

Why Your Business Needs A Digital Strategy

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While there are many business strategies that corporate leaders can use to move their organizations forward, developing and maintaining a strong online presence can be a particularly effective way to generate company growth.

Digital Strategy

However, many business owners lack basic information regarding what steps need to be taken to cultivate and continually develop a customized, cutting edge digital campaign that will work. If this is one of your company’s current dilemmas, don’t worry. Instead, review the following internet marketing outline to get your organization on track to digital success:

So…What Is Internet Marketing?

Internet marketing is the process of advertising a company’s goods and services in the online domain. Generally, the primary goal of any internet marketing campaign is to make the company’s brand more visible and appealing so that the business can maximize profits and retain clients. Oftentimes, start-up companies and other businesses that are on a tight budget will run their own internet marketing campaign. However, larger companies will typically hire a professional team of online advertisers with the understanding that they possess the skills and knowledge necessary to optimize results.

Ok…Why Do I Need A Digital Strategy?

There are several reasons why having a digital strategy in place is important. One, maintaining a strategy empowers business owners to keep the online advertising process as organized as possible. Second, having a digital strategy enables corporate leaders to measure their results. This latter benefit is particularly important because regularly examining results empowers advertising teams to continually update and optimize their marketing methodologies. In so doing, marketing teams can ensure that the advertising campaign keeps generating desirable outcomes such as more substantive conversion rates and ever-increasing levels of online influence.

Finding The Right Digital Marketing Company

Once business owners recognize the value of maintaining a digital strategy, their next step should be finding the right digital marketing company. Luckily, this process doesn’t have to be difficult or complicated. To keep it simple, look for the following attributes in any given online advertising company:

  1. Comprehensive Services.

One of the best ways to ensure that your digital strategy continually yields substantive results is by hiring a team of professionals who will offer comprehensive services. This approach ensures that your internet marketing campaign is holistically excellent. Some of the services that you’ll want to attain through your digital campaign include:

  • Social Media Optimization
  • Search Engine Optimization
  • Content Marketing
  • Web Design And Development
  • Online Reputation Management
  1. Industry Experience

Another thing to think about when you start searching for the ideal SEO Sydney company is whether the professionals of the organization have industry experience. This attribute is important because the more experience a digital firm has in the marketing sector, the more effective they’ll be in putting together an effective advertising plan quickly and correctly. Typically, you can view an internet marketing company’s website to determine how long they’ve been successfully operating.

Conclusion

Once you realize that business growth is one of your organization’s fundamental objectives, it’s time to focus on attaining excellent digital marketing services that can make your company more visible and authoritative in the online domain. Review the information offered in this article for guidance and advice regarding putting a strong, effective digital strategy in place.

How to Effectively Manage a Stressful Workweek

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Struggling to meet all deadlines and getting stuck in back to back meetings, not to mention the backlogs and tons of emails that you need to address is something that every employee does not want to go through. Unfortunately, there are times when things at the workplace can get a little crazy leaving you with no other choice but to deal with it. However, it would help if you also did something about it to avoid getting burnt out in the process. So here are some tips to get you started.

Go out with friends

Relaxing with your friends after work by inviting them out for coffee or dinner at your favourite restaurant can help reduce stress caused by too much workload. You and your friends can reminisce and catch up with your daily lives even for just a couple of hours.

If your friends are not available then why not bond with your co-workers after office hours? Being with people who share the same sentiments as you can help everyone deal with the situation on a lighter note by finding humour despite the challenges that your group is facing. Bonding with your colleagues is also an excellent opportunity to create a game plan for how to effectively manage things at work.

Have some me time

Spending some time alone and not doing anything that is work related can help you recover from a stressful week that you had at the office. You can opt to have a relaxing massage, a pedicure or spend some time relaxing using the steam shower to help calm your senses. Sometimes all we need is to be in a place where there is no noise or any distraction to help us ease our nerves.

Do things one at a time

When you are busy it is essential that you learn how to multi-task; however, not everyone is good at this. Some people find multi-tasking quite confusing and overwhelming and often end up being unproductive which can cause frustration especially if you have many things on your plate. If you want to accomplish more things in your workplace, you can organise your daily tasks and deliverables by creating a checklist before starting your day. This way you know the things that need your utmost attention before moving to the least important tasks for the day.

Initiate a buddy system

If there are many of you working in one department and things are still too much to handle on a daily basis then, maybe, it is time for you to step up and find ways to make things better. Why don’t you suggest to your colleagues to work on a pairing or buddy system to ensure that everyone has their fair share of responsibilities and accountability in the workplace? Aside from that, a buddy system makes work easier for everyone in the office, and this also promotes teamwork and a healthy working environment.

Most of us need to work hard to earn a living and pay the bills. However, do not forget to strike a balance between work and your personal life.

 

 

4 Ways Technology is Changing the Modern Classroom

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When people say that new technology affects every aspect of modern life, they really mean it. From the boardroom to the dining room, new tech constantly changes how people handle everyday issues. Unsurprisingly, then, technology has had a big impact on modern education.

What’s more, new tech will continue to reshape the way we think about academic policies well into the future. Here are four ways that new tech is currently altering how teachers and students interact:

Remote Capabilities

Thanks to the rise of video platforms like Skype, teachers can remotely engage with other educators from around the globe. Not only does this allow teachers to compare their lesson strategies with other professionals, but it also enables progressive educators to plan collaborative projects between multiple classes. So, for instance, students in Greece could theoretically share presentations with students from Minnesota who are covering the same material. Lastly, innovations like Skype also make it much easier for adult students and educators to touch base and hold discussions on a regular basis.

Video Demonstrations

No two people learn in the same manner or at the same rate. And while reading comprehension and retention is still a vital skill, the abundance of educational videos offer both students and teachers a valuable resource. These videos can be used to supplement lectures or reading material, or they can constitute an entire lesson plan on their own. Videos are an extremely engaging medium, and many young students prefer consuming information through visual content.

Tech Literacy

It’s imperative for teachers at all levels to ensure that their students are exposed to important tech developments and understand how to use basic software programs. However, just what “basic programs” means could dramatically change in the not-so-distant future. It’s entirely possible that elementary-school teachers may one day instruct their students how to create a website from scratch!

Physical Tech Tools

Educators should never underestimate the positive impact physical tech appliances can deliver. A new smartboard or classroom microphone, for instance, could dramatically increase student engagement. Plus, gadgets like these also make it easier for educators to encourage collaboration and participation.

The Bottom Line

It’s worth remembering that though technology may change the way teachers implement certain techniques, the crux of student-teacher interactions will likely remain the same for many years to come. And simply put, the best tech advancements make it easier for students to engage with the material. The good news is, as innovative tech becomes more widespread and applicable, teachers will have greater access to it.

Three safety features for your leisure business

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Opening a business in the leisure industry can prove extremely profitable, particularly in the school holidays or summer months.

Parents struggle to think of things to do that the will entertain the kids for long enough, until they return to school. This is where a leisure centre would be a great venture.

The investment is considerable, but the payoff could be massive, if you are ready to take the opportunity, you should consider these three key safety requirements.

We are sure that you have already considered the safety of your customers, it should be the central focus of any business plan.

But if your complex is going to have a pool area then this is one of the areas were a slip, trip or fall is very likely.

As a business owner you want to do everything possible to mitigate the risk of this happening and having to deal with a potentially costly insurance claim.

Ensure that you have the required health and safety features installed, to avoid falls as much as possible we suggest that you purchase anti-slip, anti-bacterial mats from Kleentex.

This will reduce the risk infection and the chance of a nasty fall, poolside.


Lifting and Exercising

Everyone knows that inexperience in the gym can lead to injury, we have all seen the videos of people with no idea what they are doing on gym equipment, it might give you a quick laugh, but as a business owner this can be quite serious.

It goes without saying that every new customer should have an induction when they join, from a trained professional.

Something that you might forget is that one of the biggest causes of injury in a gym is infection caused by the sweat of your customers.

We suggest that you place anti-bacterial wipes around the gym with bins to place them in throughout.

We suggest that you choose high quality anti-bacterial wipes such as the products from Gym Wipes.

 

Squash Court Safety

Lots of leisure complexes offer squash courts and this is another area that can cause injury.

If you are going to offer equipment rental, you need to ensure that your rackets have high quality grips.

With will ensure that  the racket does not slip out of the player’s hand.

Furthermore, ensure that you have squash shoes in good condition to rent.

Finally ensure that you offer protective eyewear you can purchase these goggles from Rx Sport.

In this article we have identified ways that you can make your new leisure complex safe. We have discussed poolside safety by using anti-slip and anti-bacterial mats. Secondly, we identified equipment hygiene as a major cause of injury and must mitigate the risk of infection. Lastly, we discussed safety on the squash court such as using high quality rackets and squash shoes and the need for protective eyewear. Following these tips will ensure that you have a successful and most importantly safe leisure complex.