Business can feel like walking on hot coal or running a race that never seems to end. It’s tough out there, with the massive competition to deal with and the unpredictable market. Plus, there are always new trends to keep up with.
Setting goals is important for any business as goals help to ensure that you stay on track. They provide direction and give you something to focus on in the midst of all that chaos. You might have heard over and over again that you should keep your goals realistic and attainable. In other words, ordinary. But the problem is ‘ordinary’ doesn’t stand out.
Some of the biggest entrepreneurs today were once told their ideas were ridiculous. A business idea may be deemed ridiculous if it seems too lofty or too “impossible” to achieve, but the thing with such ideas is they get done anyway; they are the ones that set the pace for everyone else. Could the key to success this year be to set a ridiculous business goal of your own? Here’s why it might be.
- You have trumped the easier goals
If you have been successfully trumping your business goals, chances are you are a leader in your industry. It means your company has the right attitude and discipline required to do even more. Having trumped the easier goals, the next step is to chase after the goals that no one else is chasing or that everyone else is afraid to chase.
You can pave the way to dominance and set the pace by going further than anyone else. With the same attitude and resilience you have used to clear your other goals, you can trump a more outrageous one.
- You need a more effective solution
There is always a better way to complete a task or accomplish a goal. It could be that no one else in your industry is looking in a certain direction to solve a common problem, or you have not been able to make upgrades due to particular constraints.
It could be something as simple as moving your business to the cloud. The mere idea of doing that may seem ridiculous because your business does not seem ready, but set that goal anyway and make the necessary moves to make the goal achievable. By the end of the year. You might be surprised how many positive steps you have taken.
- Recognition
There is no doubt that you will get recognised for doing what has never been done before or doing something that everyone else thought was impossible. You have absolutely nothing to lose and everything to gain by pushing yourself. Yes, you will face obstacles along the way, but get past them and the rewards will be worth it.
Set yourself apart and start the year by setting a ridiculous goal. You’ll likely end up in a better place than you are now by the end of the year if you do it.
