The network has proven to be an integral part of business maintenance and expansion. Although the virtual presence has been increasing for years, and is a convenient and important aspect in many sectors; Face-to-face interaction is still essential.
Therefore, networking events are an important marketing tool in all branches of business. So, how to plan and execute a networking event; that allows its attendees to take advantage of the opportunities offered by networks? Here are some tips.
Meeting place
To hold an event, it is not necessary to rent a luxury conference room. Many of the nicer hotels will allow you to use your lobby or patio area, and if the space is connected to the hotel bar, that’s even better because they earn their share of money on drinks. You can also try to get one of your assistant companies to offer you a space for your event as a sponsor.
All the hosts are proud to show their house. Larger companies even have meal services in their own companies and they do not mind making them available. That or they depend on catering services such as those of Flavours Sydney catering in order to provide the best meals and pleasant experience for the event guests. The important thing is that your location is easily accessible and has ample parking and / or public transport facilities.
Live events may seem outdated in an increasingly virtual world. However, they can still provide a powerful and effective tool to improve the relationship with customers; Build loyalty, strengthen your reputation and create buzz around your products and / or services.
The benefits of live events
The face-to-face events provide an excellent way to foster personal relationships with customers and suppliers.
By being well organized, you can strengthen your brand and create loyalty; increase sales and generate referrals. They also give you the opportunity to connect personally with customers and / or suppliers; and create awareness within the community.
These events can also help you network with clients or industry experts, in your own professional development, and share ideas. In addition, unplanned connections can foster innovation, opportunities and important partnerships.
In some countries or regions, the host of an event can never be seen as extravagant – be careful with this. Also, make sure that if you are going to give gifts, that they are appropriate; and that they will not violate the laws against bribery taking into account your state, country, or region of your clients.
Footsteps to organize a corporate event
When planning an event, it is important to be creative. Events can be educational, or fun for team integration; such as an outdoor meal for customers, suppliers and employees. It takes time, effort and good project management skills to plan and organize a successful event. The first and most important step is planning an event, if you really want it to be successful is to think carefully about how your guest wishes to be treated; and how you would like to live the experience in your event. It’s a very simple game: put yourself in their shoes while you plan.
