YouTube Marketing: Tips to Get to the Top of Searches


YouTube is something like Google’s little brother. This means that as we optimize the content of a site, in order to rank it in search results better, we do much the same for videos.

So today, we are going to share with you some tips that will help you take advantage of the possibilities offered by the YouTube algorithm so that your videos get a better position in the organic results and increase your audience. Keep reading to discover all these helpful tips:

Make sure the content you create is relevant to users’ searches

What does Google’s algorithm love more than anything? The relevant content. So, your first concern is to find the keywords that YouTube users use when searching for content related to your own and, based on that, create content for your channel. Caution: Prefer keywords with less competition to claim an even better position in the rankings.

How do you find the right keywords? Using the right tools like YouTube Trends provides free insights and interesting information about user searches. Alternatively, there are various paid tools that you may find helpful.

Now, when it comes to creating content, there are two rules to keep in mind:

  1. Create videos that interest your audience.
  2. Optimize your videos based on what your customers are looking for.

Increase the viewing time of each video

No. I do not mean the duration of the video but the viewing time by the users, as this is the most critical factor for ranking a video in the YouTube algorithm. For example, if your video lasts 1 minute and someone watches it to the end, then the watch rate is 100%, while the real-time is one minute. If another video of 5 minutes duration, with a real viewing time of 2.5 minutes and a percentage of 50%, competes with yours, you with the highest rate will have a better position in the rankings. Also, do not forget that YouTube rewards popular videos by recommending them to other subscribers and ranking them higher in search results.

Be consistent with your content

Like Google, YouTube has a particular weakness for those who own their content and are credible sources. Therefore, we would suggest you redefine your YouTube marketing strategy by choosing a niche field in which you want to be active. When you reach the end, all that remains is to create a series of videos that will reward you in the long run with a better ranking for the keywords you are aiming for from someone who has just started.

Improve the total quality of your videos

Finally, when we mean that you need to improve your videos’ quality, you should try to publish your content in high resolution, using modern equipment and software, creating a more “professional” result.

A great solution is to add voice overs to your videos – when it fits – creating a superior quality result. If you do not have the appropriate equipment or knowledge to do so, you can turn to Voquent voiceover agency, which can offer you any voice over service, whatever your need.

You can also add “closed caption files”. These files allow YouTube and Google to read and categorize your video. You can even use them to promote your content in a foreign country. This may seem like a bit of an exaggeration, but once you understand how much you can make from a good YouTube presence you will change your mind.