If you have a creative flair, designing a logo will be one of the most fun elements of starting your blog. If you don’t and would rather have a professional tackle this task, click here. But if the artist in you is alive and kicking, before you get the pen and paper out, consider this 5 design tips for creating an impressive blog logo.
Learn from others
Before you design your own logo spend some time analysing the famous logos of famous brands. Sometimes starring at an online gallery of logos is enough to get you inspired, sometimes you might want to get more analytical and learn more about the history behind logos of the likes of Apple or Nike to get a sudden rush of inspiration.
Avoid Clichés
Logo is more than a pretty picture. It’s a symbol that’s meant to speak volumes about your brand and stay in your customers’ minds forever. If you limit yourself to copying the same old boring ideas that others have used over and over again you might design something pretty but surely not memorable. A picture of a bicycle is appropriate for a logo of a bicycle shop but forgettable unless there is a top hat-wearing giraffe riding the bicycle. Keep your mind open and stay original and you will be remembered.
Composition matters
Composition, perspective, symmetry have been on minds of ancient philosopher and still matter today, in logo design too. Like it or not but images created with respect of standard design rules simply look better and get better response from the audience – this is how our brains work and there is no way around it. Before you start designing, spend some time reading about the rules of design.
Scale and colour
What looks good on your computer screen might not look good on a billboard. What speaks volumes in colour might be hollow in monochrome. Remember this when designing your logo – it has to be scalable and work both in and without colour. The best way to achieve this effect is by keeping it simple. Reduce the number of elements and colours you use in your design, stick to shapes, a single font and test it in a few colour versions before you finish the design process.
Think about the audience
One logo for all doesn’t necessary work just like the product or service of your company is not aimed at just anyone. Before you get on with your design spend some time considering who you are targeting with your brand. Different symbols are perceived in different manners by different age groups, sexes, nationalities etc. Only when you define your target audience and consider their preferences can you get on with a successful design.
One you’re ready forget all the rest and start creating. Trust the artist in you and who knows – you might end up with another Swoosh or Golden Arches.
