Melbourne
Posted inTravel

The Joys of Melbourne

Although the landmarks of Sydney; the Opera House, Harbour Bridge etc., appear on most Australian postcards, it is surprisingly not the city to visit, should you be planning on venturing…
September 13, 2014
Rebranding
Posted inBusiness

Can rebranding a city work?

Many cities around the world carry certain associations, perhaps related to a key industry or a major historical event that happened on their soil. But with such deeply rooted perceptions, many…
September 1, 2014