Rebranding

Can rebranding a city work?

Many cities around the world carry certain associations, perhaps related to a key industry or a major historical event that happened on their soil. But with such deeply rooted perceptions, many…
Reach for Qatar

Reach for Qatar

In 2013 the prestigious World Travel Awards welcomed back a familiar face, as they presented the title of “World’s Leading Business Travel Destination” to the same city for the third…