Benefits of social networks on your business


With the explosive emergence of social networks today and the rapid expansion they are having (Facebook is prowling a whopping 700 million users and Twitter has reached 145 million users ), it is normal for companies to start being interested in participating in social networks. But as usual, many questions arise like “how do I start?”, “What do I need?” and “What strategy is best?”

The answers to these and other questions are not so simple and requires to have knowledge, time, patience and work, and above all perseverance and creativity. But let’s start knowing a little more of the social network’s importance and how a social media agency benefits your business.

Social media can help your business
Social media can help your business

First, you need to understand that social networks are so successful because they are based on one of the primary needs of human beings: communication. Indeed, social networking is the privilege with which people can communicate with others in different ways, at great distances and re-connect with people. Through social media we can know about what happens to our friends, acquaintances and family, maintain communication with people with whom we share interests. Furthermore, we can contact companies and find out about developments, new releases, ask questions about product campaigns, receive technical support, complain about a service and many other things.

The companies have not yet fully identified all the benefits of entering the social networks and those who have understood it have as a priority in their marketing activities. As mentioned, the benefits are many but we believe the next 6 are the most relevant ones.

Everyone uses social media and so should your business
Everyone uses social media and so should your business

1. Direct communication with customers

This is probably the most important factor  a company that wants to dabble in social media has to take into account. It is possible to hold a conversation on a daily basis with the people most important: your customers.

2. Customer Service

There is no better way to maintain a satisfied clientele than giving your customers the chance to be served and receive all the information and support about the products or services you offer.

3. Competition

It is a good way to know what your competition is doing, by reviewing its activities in social networks.

4. Loyalty

One of the characteristics of business involved in social networks is the gain of a loyal crowd. For example, on Facebook people are clicking the ” Like” button on pages or profiles as they are called, of those people or firms that seem to grab their attention with their products or service. It is like giving the company its “fans”.

5. Promotion of products

You can promote your products by uploading photos and videos. It is also useful to promote traffic to your website where you can specify the acquisition or procurement of products and services.

6. Market Research in real time

Like never before, you get to know many facts about your products or services and even get opinions on new projects or future releases, always in real time.

By +Nikos Kontorigas

International cooperation between Samsung and UNESCO


Samsung Electronics and UNESCO announced their cooperation in order to offer students opportunities for developing world access to better education. For this purpose will use both the specificity of UNESCO in this field and solutions in the category of Samsung Smart Schools. This cooperation is to support the five key pillars of activity of UNESCO: Education, Culture, Natural Sciences, Social Sciences and Humanities, Communication and Information. The Seok Pil Kim, Executive Vice President of Samsung, said that Samsung sees education as the key lever that allows nations to build sustainable and rich societies, in which people can triumph. The shared vision of Samsung and UNESCO education and culture ensures that this cooperation will be an important contribution to communities around the world and to inspire young people to take their future into their own hands.

Samsung and-Unesco
Samsung and-Unesco

The true Samsung’s commitment to offer to society, makes a range of initiatives such as the Smart Schools, which bridge the digital divide and contribute to create an improved learning environment and Technology Laboratories, which offer vocational education to students and young professionals. The company also implements educational initiatives, such as the Home Schools in Russia, for children with learning difficulties, the Smart Schools in hospitals in France, for children who are under prolonged hospitalization, and Digital Libraries in Southeast Asia.


The Mobile Learning initiative of UNESCO aims to provide education to all, using ingenious methods to support the educational process through mobile devices. The Samsung and UNESCO will join them initially in the field of education, a partnership that will expand in culture and science. The Director General of UNESCO, Irina Bokova, noted that the cooperation between UNESCO and the Samsung is a shining example of an innovative alliance, necessary to consolidate the knowledge societies of the 21st century. He also added that through this we can integrate educational systems the amazing possibilities of mobile technologies, providing quality education to children and adults, wherever they are.

By Nicole P.

All that glitters in the Gulf could well be inspired by China!


China meets Kuwait in a glittering joint venture which could soon see top quality gold jewellery and ornaments on sale all across the Gulf States. For Kingold Jewelry, one of China’s leading manufacturers and designers of high quality 24-carat gold jewellery, ornaments, and investment-oriented products, has just announced the signing of an agreement with Kuwait Support Services Company, a major multi-business group headed by His Excellency Sheikh Ameer Al Sabah of Kuwait.

It is expected the two companies will form a combined entity to source and finance gold and to develop, market, and distribute gold products including coins, bullion, medals, ornaments, and jewellery. The joint-venture company will aim to market these products initially to customers in Kuwait, and then to customers in Bahrain, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

China and gold
China and gold

So more good news then for all well-heeled tourists armed with fistfuls of credit cards and deep-lined pockets looking for more than a trinket or two to mark their visit to Bahrain or to any of the other oil-rich Gulf States. You’d better believe it. Zhihong Jia, chairman and CEO of Kingold Jewelry said, “We are so pleased to work with Sheikh Ameer and KSS to explore the fast growing Middle East gold market. This marks the first international business expansion for Kingold and we are looking forward to partnering with KSS to provide our quality gold products to a large population of potential consumers.”

And just for the record, Kingold Jewelry, centrally located in Wuhan City, one of China’s largest cities, was founded in 2002 and today is one of China’s leading designers and manufacturers of 24-carat gold jewellery, ornaments, and investment-oriented products. The company sells both directly to retailers as well as through major distributors across China. Kingold has received numerous industry awards and has been a member of the Shanghai Gold Exchange since 2003.

Gold car in China
Gold car in China

Historically, gold in all its forms has been seen as a bulwark against uncertainties caused by political and economic upheaval. According to the World Gold Council (WGC), consumers around the world bought gold in record amounts in 2013, led by demand in China and India. In Western markets consumer demand also remained strong with the US, in particular, having a robust year in the jewellery, bar and coin sectors.

Gold jewells
Gold jewells

The latest Gold Demand Trends report published by the WGC shows consumers remain key drivers in the demand for gold. Globally, consumers bought 3,864 metric tons of gold last year, 21% higher than in 2012. Jewellery demand for the year rose 17% to 2,209t, while investment in bars and coins was up 28% to 1,654t. Marcus Grubb, Managing Director, Investment Strategy at the WGC, says, “2013 has been a strong year for gold demand across sectors and geographies, with the exception of Western ETF markets. Specifically, it was the year of the consumer. Although demand has continued its shift from West to East, the growing demand for gold bars, coins and jewellery is a global phenomenon.

“Taken together, the statistics demonstrate the resilience of the gold market and the unique nature of gold as an asset class, rebalancing to reflect the economic environment.”

 Want to learn more about gold? Check out the World Gold Council website here.

Finding alternatives to fund your business


You’ve all heard that bankers are dreadful people, right?

fund your business

Strutting around as they quaff quails’ eggs and wipe their mouths with reams of five pound notes, they burrow your cash away for themselves before claiming that it was lost in a poor investment.

Nah, not really.

In reality, if you push past the media furore, most people in the finance industry are just trying to do an honest job. But, what has happened over the past few years is that the job of the banker to resuscitate the economy has worked by being extremely wary of investments and loans.

It’s left business owners with seemingly few avenues to travel down, and has helped foster an image of financiers as money hoarders.

But, there are advantages to this reticence from banks to loan money to potentially risky propositions.

As banks have shut their doors, a number of alternatives have opened up for businesses looking for cash. In many instances, it’s led to bank loans becoming the last port of call for many companies, as they try their hand at an increasingly diverse range of opportunities.

So, what options are available for the business on the hunt for alternative finance?

Invoice discounting

Invoice discounting is one of those business propositions that is ideal for hard-up companies.

Essentially, your business hands over its invoices to a lender, which will then give you around 80 per cent of their worth up front, allowing you to pay the money back as the receipts are settled.

While it’s an option that’s more suited to well-established businesses, it could mean the difference between your business thriving or sinking during a bad patch.

Give your business a kick start with crowdfunding

Crowdfunding is a fundraising venture in its infancy but, with a number of high-profile business ventures hitting the stratosphere after using it, it’s become one of the more famous fundraising platforms.

Mainly used for creative projects, crowdfunding is where a company puts their project online in the hope of securing donations from interested customers. It’s led to something of a meritocracy in funding, with the most interesting projects sometimes earning millions of pounds, while poor ideas fade away at the bottom of the pile.

The only real problem with crowdfunding is that if you fail to reach your goal, that failure is automatically in the public domain, potentially damaging your brand. So, keep your targets realistic and you might just become a crowd-pleaser.

Get the government in on the job

The government is willing to lend a hand to businesses if they think that it’ll inject some life into the economy. With a host of grants available, a business with the right remit will find it easy to find a financial foot-up from a government body.

And, if you can’t crack a government grant right away, don’t worry – there are always new government schemes just around the corner to stimulate a new section of the economy. The government even offers a finance finder tool online to help you search for the ideal business grant for your company.


Starting your business with peanuts: how to create a business on a tight budget


For many people, being able to work for themselves and do something they are passionate about is the ultimate dream – and there are plenty of options, ranging from wedding planning and importing through to starting up a new IT firm or working as a freelance consultant.

how to create a business on a tight budget

No matter what you want to do, if you’re ready to take the leap and start your own business, it’s likely that you’ll be doing so on a shoestring budget. Luckily, there are a number of ways to give your new venture the boost it needs without breaking the bank – so read on for our top tips to starting a business with just a little bit of money.


Finding investors or securing a loan can be difficult for new business owners – especially when the economy is struggling. Recently, however, many people have turned away from traditional funding sources and looked into the option of crowdfunding instead.

Websites like Kickstarter, Indiegogo and Fund Anything make it simple for entrepreneurs and creative types to get the money they need for a project. Instead of relying on big sums of money from a small number of sources, crowdfunding works by collecting smaller amounts of cash from a much wider pool of people. In return for these small investments – which can range from around £5 to £10,000 – the person receiving the money is generally required to provide some sort of compensation, based on the amount of money that was contributed.

Affordable business services

Starting a business isn’t just about doing something you love. There’s a lot of behind-the-scenes work that you’ll have to do, such as filing taxes, maintaining a budget, sourcing suppliers and managing logistics. While these tasks are all vital to the running of your company, they may not be things that you’ll want to deal with and they’ll certainly take time away from your core activities.

Outsourcing is one option that will help to ensure you can focus on your expertise and there are plenty of affordable businesses services available to help you save money. For example, low-cost conference calls from Buzz Conferencing make it easy for you to host telephone conversations with people from many different locations at once – and you don’t have to worry about any special technology or surprise bills at the end of the month.


As the old saying goes, it’s not all about what you know, but also who you know. While entrepreneurs certainly need to have a solid understanding of the products and services that they offer, good networking can have a major influence on how much and how fast your company grows.

There are many opportunities for networking, with options ranging from social meet-ups to industry events and training sessions. Plus, you never know when you might make a new contact simply by going about your daily life. Be sure to carry plenty of business cards with you wherever you go and take care to follow up after every introduction.

Online marketing

Promoting a business was once an expensive and time-consuming task. While traditional forms of marketing – such as direct mail and mass media – are still popular choices, the internet has made effective marketing much simpler and more affordable.

Depending on the nature of your business, online marketing options include social networking on sites like Facebook, Google+ and Twitter, as well as blogging and email newsletters. Starting out on all the different platforms can be overwhelming, so just choose a few to begin with and add more as you see fit. Remember to always provide relevant and useful content for your readers on a regular basis – but avoid posting too often, as this can become overwhelming.


What professions will obliterate because of robots


It is an invisible force, listening to many names and terms like automation, artificial intelligence, technology, innovation and get ready for the best, the most favorite of all robots! Any term or word you choose, you will definitely have heard it used to describe incitement progress and job losses in almost all business areas for centuries. And the situation does not seem to be unstoppable. According to a new study published recently in the Economist and which was signed by Benedikt Frey and Michael A. Osborne, in one to two decades, almost half the jobs in the U.S. will have become automated.


Robotic hands are definitely stronger and tireless than the workers on the production line and assembly of a plant. The last 30 or so years, however, the various softwares that have been developed through advances in technology have resulted in robots and machines to overcome and bypass a specific area of ​​work : one in which employed workers in skills, with an average salary mainly in manufacturing or administrative field in an office, or service.


In fact, as the Frey and Osborne said, the next wave of progress in computers, will continue to shred human labor, where it is already doing, construction, logistics, retail and transport. The more, the remaining jobs in the factories, is very likely to disappear in the coming decades, they write in their study. At risk are even cashiers, employees bank tellers, librarians, etc. On the other side, the professions that do not seem to be at risk both from automation are the health workers and firefighters who are part of the civil protection, as well as those who hold managerial positions in various departments.


By Nicole P.

Top 10 Famous Business Cards


Business cards are an intrinsic part of self-advertisement. They function as a quick snapshot of what you and your business can offer potential clients and business partners, so presentation and style is everything. Listed below are ten famous business cards that really grab your attention for all the right reasons.

In at number one is the great and mysterious Houdini, whom allows his enigmatic persona do the talking. His business card is subtle yet effective, playing on his public image as a ‘man from beyond’.

Next up is Facebook CEO, Mark Zuckerberg. Although his card doesn’t utilise unusual shapes, such as Houdini’s, the simple ‘I’m CEO, Bitch’ makes the point clear and precise. It reflects his impact on the world of social networking.

Zuckerberg business card
Zuckerberg business card

Andy Warhol’s card perfectly sums up what the artist is about – it plays with both colour and handwritten font to show his creativity. His business card lets the pastel tones and overall design do all the talking.

Another wonderful example is Walt Disney‘s business card; utilising what he did best, the cartoonist put his work on the card for everyone to see. A perfect way to demonstrate your talent to clients.

Similar to Zuckerberg, Steve Martin goes for comedy to win over whomever sees his business card. Using a witty short commentary, he immediately showcases his comedic talents.

In keeping with big personalities, Lady Gaga keeps it straight to the point with her business card. She simply has her name, creative director position, and then contact details, however, it’s the former two examples that stand out due to their bold print.

Famous Business Cards
Famous Business Cards

In stark contrast to Warhol, artist, Edward Ruscha, keeps it minimal. It only has three lines of printed words; plain, subtle, but extremely effective. It grabs your attention, and makes you want to know more.

Larry Page, CEO of Google, lets the famous brand logo do the talking instead of his name; the colourful motif sits centre stage, immediately drawing your gaze.

Also keeping us interested, though not due to over flashy designs, is Albert Einstein‘s business card. The simplicity of his card speaks volumes, it doesn’t overstate his intelligence.

Lastly, Chuck Jones demonstrates his impeccable skills (in a similar method to Walt Disney), and includes a piece of his own work on his business. The road runner is undoubtedly one of his most infamous characters.

Although all the mentioned business cards belong to famous people, they serve as a great means of inspiration to spice up and rejuvenate your own business cards, visit instantprint for more great ideas.

How to make a cool sales presentation


According to surveys, 80% of sales presentations are usually boring with banal content for the client, making over 70% of the deals not to be made. While each vendor has its tactical, it is also true that there are infallible rules every professional must consider. In this regard, Carlos Sedano, coordinator of the Bachelor of Marketing gives you a cool tip of succeeding in your presentation with the assistance of

Sales Presentation
Sales Presentation

1. Be brief and use no more than ten slides

Keep in mind that a good presentation takes no more than 20 minutes. In most cases, the client has very little time to spend and if in that fraction of time you do not meet his expectations then you are going to lose him. The presentations must be composed of no more than ten slides or flashcards which must contain:

Presentation. Company name, logo, contact information and charge-name presenter.

Customer issue. Particularize the problem according to the client’s needs.

Solution. Here is where the bulk of the presentation is. State how and why the product and service will help you solve the client’s problem.

Model Sales. This slide/ card should explain what is sold and what is the added value that other products do not have.

Technical. Explain all the details about the product.

Demonstration. If the actual product can be shown live it’s better. Another option is presenting a video.

Competitive Analysis. Analyze the competition with other sellers; avoid speaking ill of them or make erroneous comments. Compare what they offer with what you are offering.

Components of the company. Discuss the profile of the team and how the company is made.

Mention the points which are to follow in case of closing the deal. Mention offers, deadlines, delivery process, response time, customer service, etc..

Thanks. Close with a phrase or slogan of the company. Building trust and bonding is crucial. Place the company name, the phrase, networks and contacts page.

Seal the deal
Seal the deal

2. Focus on the benefits

This is the secret to close a sale. Potential clients are tired of you talking about the wonders of the products or services you offer. They want to find solutions to their problems. “It’s important to stop focusing so much on the characteristics and shit the weight to the benefits our products offer” says the specialist.

3. The importance of a good start

Do not start talking about the product or the price needs, break the ice with an anecdote and by being pleasant. It will not only help to make it more personal, but it will change the course of the presentation.

4. Demonstration and testimonials

It is important to present live all the benefits of the product as this will strengthen any relationship with the client. For example: submit videos about the experience of other clients, testimonial letters or a list of the most important clients. Doing so your presentation will be reinforced and will have increased credibility.

5. Using Technology

The best advice is to equip high-tech for the customer to feel captivated and protected. However, it is also good to make sure that the place where the presentation will take place has all the tools necessary to work with.

By Nikos Kontorigas

How a Crime Scene Clean-Up Works


For grieving relatives, the prospect of mopping up a loved one’s bodily fluids after their death is undeniably disagreeable – this is why many devastated families turn to dedicated crime scene cleaning companies to complete the job on their behalf.

Crime Scene Clean-Up
Crime Scene Clean-Up

If a particularly gruesome death, suicide or accident occurs on your property, aside from the obvious emotional repercussions, it’s your responsibility to arrange for any blood, semen, urine, faeces or brain matter to be expunged from the scene.

You would be forgiven for assuming the duty of arranging a crime scene clean-up is the job of the emergency services, but once the police, fire crews and paramedics have responded and completed their investigation, forensic cleaners are the ones typically employed to clear dangerous biohazards.

Unsurprisingly, this is a highly specialised field, which requires rigorous training, as there are a number of strict guidelines and legislation surrounding the effectual cleaning of crime and trauma scenes.

The treatment of contaminated areas is vital in the fight against infection, with a tangible risk to human health after a violent death. Viruses can transfer through bodily fluids, which causes a potential risk of illnesses such as hepatitis B, hepatitis C and HIV.

Discover the stomach churning truth behind forensic cleaning

Regardless of the type of premises where an offence or accident has occurred, a crime scene cleaner is on hand to sensitively remove all traces of the incident and restore the scene back to its original state.

Specialists are required to disinfect all surfaces, remove blood soaked carpeting and even collect brain matter. Typically, a forensic clean can take up to 48 hours to complete, although it does depend on the severity of the incident and the level of biohazardous material in the property.

Although the thought of ducking under the police cordon and experiencing the thrills and spills of a crime scene may offer a certain buzz, the reality commands that the specialist have an ironclad stomach and the ability to deal with shell-shocked members of the public.

In addition to compassion, the budding forensic cleaner must have a keen eye for detail, as a job that may seem simple on the surface could be masking some hidden hazards. For example, a minuscule blood stain on a carpet could be covering a much larger blemish underneath.

What’s more, a crime scene cleaning company should be in possession of the appropriate legal rights and permissions in order to handle dangerous biohazards, and ensure they only employ men and women with the unique skillset to get the job done without spending half the day throwing up.

There’s no doubt this is a challenging career for even the most battle-hardened cleaner, requiring high levels of discretion and benevolence, but the satisfaction gleaned from this rewarding vocation – and the fact you’re helping folk in their time of need – ultimately makes the gore worthwhile.

Photo: link