Business

Business

3 Tips for Starting (and Finishing) a Difficult Assignment

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Most professionals don’t procrastinate out of boredom, the compulsion to avoid work, or some misguided hatred of their job. Rather, most of the time, employees procrastinate because they don’t know how to tackle a difficult assignment.

This makes sense, since if you’re confused by your work, you won’t understand where to begin; and if you don’t know where to begin, you’ll look for other things to take your mind of the stress and strain of a tricky task. However, the most industrious pros nevertheless find ways to power through tough projects. And you can work to build good habits in this regard, too. Here are three tips to keep in mind next time you find yourself struggling to get going on a dreaded task:

Utilize Modern Tech

The first step for anyone having difficulty with an assignment is a simple one: Google it. No, using a search engine might not produce the exact results you need to complete a project, but, odds are, you’ll learn something valuable as a result of your query. Even if you’re merely able to refine your search parameters, you’re still making progress and handling the most basic research at the start. At the very least, this should provide you with a basic understanding upon which you can build. Plus, there are more resources online now that can help you study for anything from switching careers to implementing complex technology.

Forget Perfection

No first draft of anything –– a movie, book, website design, or Powerpoint presentation –– has ever come out perfect. The creative process simply doesn’t work that way. It doesn’t matter what type of task you’re tackling –– it’s a guarantee that you’ll need to edit it and review it in order to improve it. Sometimes people become so enthralled with their task they have difficulty getting started at all. Resist this sentiment and instead embrace the foibles and mistakes that accompany good work. Remember, it’s okay to hold yourself to high standards, but don’t let the weight of expectation inhibit your performance.

Make Your Work Relatable

Occasionally, a business assignment may seem so obscure, so esoteric, that you find yourself unable to understand or appreciate it at all. More often than not though, even the most specialized subjects have relatable elements to them. For instance, consider a company like Bee International: Bee manufactures high-pressure homogenizers, which, most of us wouldn’t begin to comprehend. However, high-pressure homogenizers are used to make products like body lotions and creams that we use every day. In the same way, most complex processes and subjects have elements to them that are immediately understandable. Use those pieces of intel you do appreciate to inform your work and make it more accessible to your audience as well. Keep that in mind during your efforts and you’ll likely form cogent, compelling work.

How To Best Market Your Business On A Limited Budget

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Promoting your business on a shoestring budget can be somewhat daunting as it requires careful planning and a proactive approach where you need to make the right choices and opt for the best marketing tools & techniques. Constrained budget brings challenges for enterprises, especially startups and S&MEs (Small & Medium-sized Enterprises).

You need to look for cost-effective marketing strategies to help you reach out to a wider audience. Below are a few handy tips for effective, yet inexpensive ways of marketing.

Guerilla Marketing

Guerilla Marketing is a productive strategy which helps firms unleash their creative potential and imagination to showcase their merchandise and connect with potential leads. If you’re a small business looking to promote your key offerings, make use of this strategy. It provides impactful ways of presenting ideas and products on a small budget. For example, if you want to set up a nice trade show, look for a rented booth and cool display accessories. Most reputable exhibitors like ExpoMarketing offer a wide array of display tools which you can use to promote your merchandise in a more creative way. If you have a small office building, hire an artist to do nice artwork or simply use chalk or markers. You can also use undercover sales people who can create brand awareness on the streets by practically interacting with prospective clients.

Use Digital Marketing

One of the most affordable and cost-effective ways to linkup with potential customers and generate awareness regarding your brand is to use the social media platform. Sites like Twitter, Facebook and Linkedin including Pinterest and Reddit are nice examples where you can talk to your clients, provide updates about your upcoming and existing products and develop a strong online presence. Customers like to be kept updated about important services and offerings including discounts, offers, and giveaways. As long as you maintain a consistent and solid presence on social media, customers are bound to follow your brand.

Focus on Creating Impactful Content

Marketing thrives on the content that has the ability to draw attention. The internet offers a number of productive mediums to concoct brilliant promotional content. You can create blogs, videos, colorful infographics, articles for authority sites and multimedia demos and podcasts. These help you get noticed by a large number of people and get your business site more traffic, especially through Google. Make sure you add meaningful promotional content with the potential to get you top Google rankings.

Customer Engagement

Engaging customers through giveaways and the use of accessible technology like smartphones, touchscreens, SMS apps and gaming apps, is vital for effective marketing. Have product demos like videos displayed on your FB page or on Youtube including contests that you can host online. That won’t cost you anything online. Customers love bargains, so make sure you have discount coupons, and special offers including free items like e-books, stationary, notepads, smartphones, or any of your product to give away to clients to build brand loyalty and gain goodwill.

Get Referrals

With Affiliate Marketing, you can benefit from the services of specialized marketers who will promote your products for a small fee. The affiliate marketers usually have a huge number of connections online, so they can help create brand awareness through a proper outreach program. Another good idea is to get the services of a social media influencer who has a good presence online with the power to change paradigms and build perspectives. They can help in promotions through reviews, feedback, and discussions on popular social media sites.

Leased or Serviced Office Space: What’s Best for your Business?

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Commercial real estate is a rocky terrain. After all, some startups struggle to find their own space at all. There’s a lot to get through and consider when finding that perfect workplace. Still, despite all the swirling and ever-changing criteria, the same choice must always be made eventually; a leased office space, or a serviced office space?

The choice is difficult, but by breaking down both options, you should be able to decide which route is best for your business. Depending on your needs and circumstances, you’ll soon be able to work out what kind of commercial property you need.

Serviced Office Space

A serviced office space comes fully equipped, kitted out and are often situated in dense urban areas. This means that anything from sofas to internet connections are all readily available, installed and fit for use – and that everyone can see your success! Additionally, the management of the building is usually overseen by a separate company, meaning you don’t have to worry about the ins and outs of the utility logistics just yet.

The serviced office space is a good choice for the younger, less profitable businesses. The contracts tend to be shorter than the lease counterparts, allowing more flexibility for more affordable pricing. For example, companies such as Be Offices offer a great range of serviced offices in Birmingham, meaning you can find a fully equipped workspace in a well populated area. This is especially crucial, as you’d be getting cheaper, readily equipped accommodation in an area where you can flaunt your companies image and capability. What’s more, if you’re not happy, you can pack up and leave sooner rather than later!

Leased Office Space

A leased office space involves dealing directly with the landlord of the property and renting. The leases here typically last at a minimum of five years, meaning older companies with a sense of direction are better suited to this kind of commercial property. You need commitment if you’re looking to make the lease work well. Put simply, when it’s time to put aside the growing pains of the early years, its time to lease!

That’s not to say you shouldn’t lease if you’re still growing as a business. After all, companies never really stop! However, it’s best to lease out only the room you need to begin with. For example, rent out a single floor at the start if that’s the only space you require, then eventually expand to other floors if they’re available as you go. This will take some negotiation with the landlord, but any reasonable one would make it work if the space is available!

SEO: why your business needs it. 

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A tool that can be overlooked in business due to its over-technicality, SEO is one of the most misunderstood terms in the marketing industry. Put simply, SEO is the name given to the activity to increase the visibility of a site in search engines.

Businesses of all sizes should optimise their website to ensure it ranks highly in search engines as failure to do so could see your business fall behind your competitors. If you want to improve your SEO but don’t know where to start, talk to the experts at Click Consult.

There are many reasons why an SEO strategy should be included in every business digital marketing strategy, these include:

To build a brands trust and authority

Ranking highly on search engines will position your brand as experts in your field, this will ensure that your brand’s trust and authority will increase as your customers will naturally gravitate towards a brand that is on the first page of search engines.

Gives a greater insight into your customers

Tools such as Google Analytics provide invaluable data on your customers searching habits, you can find out how your customers search, where they search, and the language they use, to name just a few. This data can help shape the format and content of your website to ensure the customers’ journey will suit their needs effectively.

Drives valuable traffic

Ultimately the main aim of digital marketing is to drive traffic to your website to generate sales and revenue. An effective SEO strategy can increase website traffic, but not only will your brand be seen by a wider audience, with the use of keywords your brand will be visible to your correct target marketing enhancing not only traffic but ultimately sales.

4 Smart Ways for Business Owners to Spend Capital

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Expenses are a reality in business that entrepreneurs can either fear and fret over, or embrace and use to their advantage. Indeed, no company can experience sustained growth or improvement without significant financial support.

So while it’s understandable why business owners may be hesitant at first to splash the cash for their new company, it’s vital that they get over this reticence quickly. Otherwise, their business will likely miss out on some big opportunities. To that end, today we’ll identify four smart uses of business capital –– and explain how you can use spending power to your advantage:

Physical Accommodations

There’s a difference between a one-time expense and an investment. Savvy entrepreneurs make investments because everything they do is forward-thinking. And the layout and furnishings within your office aren’t things to be taken for granted. Don’t try and get by utilizing a less-than-stellar space. If you do, you’ll struggle to impress clients, motivate employees, and attract top talent to your operation. Remember: your workspace should personify all of the positive ideals your company espouses. If it currently doesn’t, consider revamping your location.

Tech Upgrades

Hand-in-hand with updating the furniture, layout, and design elements of your office, ambitious business owners also need to address the tech their employees use every day. Not providing your team with the proper tools won’t just frustrate them –– it’ll negatively affect your bottom line as well! So stay abreast of the latest advancements in burgeoning technology like call analytics software and cloud communications. One wise tech update could offer your business an incredible chance to grow.

Employee Retention

Of course every business should look to recruit dynamic, highly motivated workers to their company. Still, it’s just as vital –– if not more so –– to hang onto the talented individuals you already have on the payroll. Rewarding and promoting your best and brightest from within is one of the fastest ways to establish a positive culture at your company. Plus, the lower your employee turnover rates are, the more consistent your business’s performance will likely be.

Invest in the Community

The best establishments are the ones that are ingrained within their community. But no company ever became a fixture in a community without giving back to it. Find causes and charities that you can contribute your time and resources to, and be generous with your actions. Not only is it the right thing to do, but showing compassion to the people closest to you (geographically) reflects positively on your business in a number of ways and successful entrepreneurs recognize that. No matter how big or small your profit margins are, always set some funds aside for a good cause.

Comprehensive Guide to Writing an Essay in Business Studies

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Many of us know that communication is one of the most valuable tools when creating a business. And if you expect to write a successful business studies essay, then you should consider your essay as a business.

Everything starts by telling the world that you have a Business, creating a brand to be Recognized through Quality Services and using advertising that is attractive to new (and existing) readers.

A good business essay should provide information about products and services related to your niche and information to educate clients about the use of the product. Above all, establish yourself as a referrer.

An excellent business essay should inspire confidence in your brand to your customers and this will increase your sales.

Therefore, now, I’m going to guide you through 7 solid tips so you can take your essay to the next level, through your writing:

Make it relevant

Your essay is not your personal diary or your personal social media page. It is not a compilation of things that you have seen on the Internet and you thought they were interesting. This is your essay where you expect to position yourself as one of the best. Make sure that the topics of your essay have a solid connection with your niche, in this case, business studies. The more understandable and useful your essays are, the better they will be for your readers.

Do it in time

No one will be impressed by an essay that’s late. If you are really committed to your essay, you will need to be up to date and ready to deliver on time.

Do it regularly

You do not have to publish essays daily. If you do it is fine. The key is to publish in a programmed manner, so your readers will know when you will publish. A pattern will also keep you engaged and you’ll improve faster.

Make it attractive

When an essay has good information, it is a good read. But when an essay has descriptive images and flashy headlines it’s a delight. The design will make all the difference between the time the readers will spend on your essay.

Tips for writing pleasant business essays:

  • Take your time to create an interesting and descriptive title
  • Use Subtopics to separate the essay into coherent sections
  •  Use different sources for your subthemes
  •  Give flavor to your essay with related icons and images

Make it Interesting

You can find each statistics of your exciting essay, but nobody will be interested in your business studies as much as you are. Make sure your essays are informative and useful for your readers. Do not make them about meaningless facts that nobody cares about. Post about things that impact your field (business studies), a new revolutionary product that affects it and more.

Also the tone of your essay is important, therefore you must be yourself. No reader will like to read essays that sound more like a manual. Give your essay a little Personality, and your readers will not want to stop reading them.

Do it professionally

Your essays are your voice. Make them sound professional and your readers will believe that they really are. Bad grammar, poorly structured sentences and misspelled words can cause serious harm the way your readers perceive you. Therefore, before publishing an essay, read it at least 2 times and correct all the errors you find. Then when you think it’s perfect, publish it.

Hope these tips were useful for your next custom essay on business studies assigned in college or university!

 

4 reasons Yorkshire’s one of Britain’s coolest places to do business

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Commercial enterprises on the lookout for ideal locations often miss the perfect spot by focusing on prime locations in cities like London, Birmingham or Edinburgh.

But apart from astronomical rents and the prohibitive cost of purchasing a property, the competition from rivals is fierce.

However, regional economies with a history of unique industry and innovation are receiving significant government support to regain their former economic glories — and several punch well above their weight.

With its diverse business mix, Yorkshire might be the pick of the northern powerhouse — here are four reasons it’s one of Britain’s coolest places to do business.

  1. Leeds

In mid-2017, a report from the Centre for Economics and Business Research reported that economic growth in Leeds in the preceding three years outpaced that of London — standing at eight per cent compared to just under seven.

And its job creation rate of nine and a half per cent outstripped that of both London and Manchester.

Apart from its famous football club, Leeds is home to trendy firms like craft beer emporium Little Leeds Beerhouse where you can browse a huge selection of bespoke brews from around the world and attend regular lively tasting events.

  1. Sheffield

Sheffield has been a hotbed of musical talent for many years — bands like Moloko, Pulp and The Arctic Monkeys all hail from the South Yorkshire city.

And it’s also home to cult clubs and music venues like Niche, Hope Works and Yellow Arch Studios.

But one of the coolest places to visit is pub, club and hotel combo The Harley — owned by Tramlines music festival guru Dave Healey, it features an in-house burger bar and hosts club nights like Banana Hill and Rite Trax, where you’ll experience everything from spoken word to DJs and live music.

  1. Huddersfield

A lively market town in West Yorkshire, Huddersfield has put itself back on the map in the past few years thanks to its football club’s promotion to The Premier League in 2017 and subsequent survival for a second season.

But it’s also home to the popular Huddersfield Food and Drink Festival, alcohol alchemists Magic Rock Brewing and specialist digital agency Attercopia.

And the town’s Saturday market is one of the North’s largest — with over 100 stalls selling everything from farm-fresh produce to international street food.

  1. Thirsk

Thirsk is a picturesque town in the Hambleton district of North Yorkshire which was the home of vet James Herriot, whose books inspired the TV hit All Creatures Great and Small.

But farming and veterinary services aren’t the town’s only income streams — Thirsk Racecourse attracts thousands of visitors each meeting, offers excellent corporate hospitality packages and regularly hosts weddings and conferences.

And one of the most fascinating places to visit is Thirsk Birds of Prey Centre, where you can witness the awesome power of falcons, hawks, eagles, owls and vultures at close hand.

So there are four reasons Yorkshire’s one of Britain’s coolest places to do business — but visit yourself and you’ll find many more.

Have you invested in Yorkshire? Share your thoughts in the comments section.

How to save money on business’s energy bills

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If you run a business then saving energy is not only vital for your bottom line, but also important for the environment and helping reduce the cost of climate change.

It can also be very financially beneficial to go green with government legislation rewarding lower emissions. Here are some tips on how to cut your businesses’ energy costs.

Turn Off Lights

Sounds obvious, but not as obvious as it might seem. According to new research as many as 9/10 people have admitted to leaving lights on at work once they have left the room.

To remind your staff and co-workers to turn the lights off once they have left the room, think about installing signs next to light switches in conference rooms to turn out lights.

You should also consider motion-activated lights in little-used hallways or common areas that will turn off after a period of time and turn on only when someone enters the space.

Switch Suppliers

Switching electricity suppliers is an opportunity for your business to reduce costs by choosing a better contract.

Utilitywise are impartial, independent and transparent consultant for your commercial electricity, gas and water needs.

They can help you to get you the most suitable and best business electricity prices in the UK, from most of commercial electricity suppliers from the UK energy market.

Utilitywise compare different tariffs from different suppliers, so there’s no need for you to spend time calling each supplier one by one.

They’ll help you find the right business electricity contract for your business, which could make a big difference to your bottom line.

Move IT to the Cloud

Consider getting rid of your computer servers, and instead going with cloud-based systems. Cut out running multiple servers and having to cool hot data centres and just move most of your workload to a cloud system.

According to one survey in 2010, a small business with 100 users could cut its carbon footprint and energy costs by 90% by moving to the cloud. On top of that, more employees could telecommute.

There may be multiple reasons to move or not move to the cloud. But when evaluating that move, be sure to consider the energy impact as one factor.

So, by following these simple tips you can save your business up to thousands of pounds a year and also do your bit in the fight against climate change.

Can You Still Obtain an EIN Number Without an SSN?

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If you are a business who meets any of the following conditions below, then you will need to apply and obtain an EIN number. An EIN (employer identification number) is a nine-digit number used by the IRS (internal revenue system) to identify entities for tax purposes.

image source: here

If you or your business meets any of the criteria below you will need an EIN number:

  • Has employees
  • Operates as a partnership or firm
  • Files excise, alcohol, tobacco, employment, or firearms tax returns
  • Withhold taxes on revenue, besides pay, paid to a foreign alien
  • Have a Keogh plan
  • Are involved with a trust, IRA, estate, non-profit, real estate mortgage investment conduit, farmers’ cooperative, or plan administrator program

To obtain an EIN number you will need a valid tax ID which is one of the following: a social security number (SSN), an individual taxpayer identification numbers (ITIN), or another EIN belonging to an existing legal entity (which you cannot have unless you have an SSN or an ITIN). You will need one of these to apply for an EIN number. You may apply for your ein online through IRS-EIN-Tax-ID.com with our easy and convenient application available 24 hours a day.

If you do not have a social security number, you will need to first see if you are eligible to obtain one. Once you do so you will need to get one before you can apply for an EIN number. Please note that only noncitizens who have permission to work in the United States from the Department of Homeland Security may obtain a social security number. If you are an immigrant, you are able to apply for an SSN at the same time you apply for your immigrant visa with DHS.

If you discover that you are not eligible there is another option; you may see if you are eligible to complete the ITIN application.

Once you have the proper requirements met, you may apply online at any time!